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A new study from the Pew Internet and American Life Project shows that social networking is maturing--or at least its audience is. As Baby Boomers flock to Facebook and other social networking sites, it shifts the marketing demographics and makes social networking an even more critical forum for engaging consumers. The overview for the report by Senior Research Specialist Mary Madden, titled "Older Adults and Social Media," points out, "While social media use has grown dramatically across all age groups, older users have been especially enthusiastic over the past year about embracing new networking tools." Social networking use has risen in general, but the sharpest increase was among the over-50 population which almost doubled from 22 percent to 42 percent. Madden's report finds, "While social media use has grown dramatically across all age groups, older users have been especially enthusiastic over the past year about embracing new networking tools. Altho...

Google added new functionality to its real-time search engine, and moved it from an obscure feature buried in the options on the left pane of the standard Google search, to its own Web site. The new Google Realtime can be a powerful tool for businesses that know how to use it. Search rivals Google and Bing were engaged in a heated race last fall to forge deals with social networking sites like Facebook and Twitter in order to incorporate those real-time status updates into search results. With the changes delivered by Google, the real-time data is more customizable, and more accessible--making it much more valuable. Customer Relevance Companies can use information gleaned from Google Realtime to "read the minds" of consumers. Conducting searches related to current or planned products or services can help identify what customers want and what concerns they might have. As the next-generation Kindle launches today, continue reading

New YouTube mobile site offers faster browsing, better quality videos and is built on HTML5. YouTube has launched a new mobile website, designed to make it easier to watch and share videos on the go Google has launched a new mobile version of its video-sharing site, YouTube. The refreshed site is designed to offer a better video experience across mobile devices, and deliver better quality videos to viewers, faster. The new site, which is built on the HTML5 standard and accessed through the phone’s web browser, will offer an even better user experience than native mobile applications, claims Google. There are also enhanced social networking features to make it easier to share video links on Twitter, Facebook and Google Buzz. Continue reading