Facebook Places Makes Marketing Relevant

Facebook Places is still new to the location-based check-in game and is missing some key elements to really compete head on with rival services. As it matures, though, Facebook Places will be a powerful tool for businesses to engage the vast Facebook social network, and identify what really matters to customers.

Companies can take advantage of the popularity of Facebook, and the new information shared via Facebook Places to tailor products and services, and market more effectively. Customers don't really care about specs and features. Effective marketing is built around determining what customers want and tailoring the marketing message to target what is relevant to them.

Troy McAlpin, CEO of xMatters, explains "What matters to people is highly dependent on where they are and what they are doing, right now. Facebook Places incorporates the concept of location to help define what matters now to each of their users. Understanding where someone is at a moment in time may inspire a friend or colleague to connect with me for a cup of coffee or talk about a new business opportunity. "

McAlpin also describes how productivity can benefit from relevant location-based information. Continue reading

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