Microsoft Will Offer Xbox 360 for Five More Years

Microsoft Corp. will continue to offer the Xbox 360 for the next five years, expanding the lifespan of the console to 10 years, said Chris Lewis, vice president for interactive entertainment business in Europe.

The company is trying to lengthen the Xbox 360’s shelf life with new features and services, such as the motion-sensing Kinect device, in a bid to wring more profit from the machine. Consoles are typically unprofitable in their first few years because the cost of materials takes time to drop. The Kinect accessory goes on sale in November.

“Kinect really gives us, I think, a very genuine additional five years,” Lewis said in an interview today at the Gamescom computer-games fair in Cologne, Germany. “What Kinect does is broaden us out to users that we weren’t addressing in the past.”

Microsoft’s decision marks a change in strategy from the first Xbox generation, when Microsoft released a new model after just four years. Continue reading

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