Putting Google Realtime to Real-World Use
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Search rivals Google and Bing were engaged in a heated race last fall to forge deals with social networking sites like Facebook and Twitter in order to incorporate those real-time status updates into search results. With the changes delivered by Google, the real-time data is more customizable, and more accessible--making it much more valuable.
Customer Relevance
Companies can use information gleaned from Google Realtime to "read the minds" of consumers. Conducting searches related to current or planned products or services can help identify what customers want and what concerns they might have.
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