Quattro is Dead, Long Live iAd

Apple kicked off 2010 with the purchase of the Quattro mobile advertising platform. Fast forward eight months, and Apple is now pulling the plug on the Quattro network in favor of its own iAd mobile advertising platform.

Apple sent a letter to current Quattro clients this week announcing that the mobile advertising network will be shut down effective September 30. From that point forward, Apple will focus its mobile advertising efforts exclusively on the iAd platform.

Continue reading via; PCWorld

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