Three Ways Business Can Take Advantage of Facebook Places

Facebook CEO Mark Zuckerberg unveiled the new Facebook Places location-based check-in service at a press event yesterday. Following in the footsteps of services like Foursquare and Gowalla, the Facebook Places service provides businesses with a platform for marketing and promotion, and provides an opportunity to build customer loyalty.

Like current social location-based check-in services, Facebook Places lets people share where they are, see which friends are in the local area, and discover new places by following where others from their social network have checked in. The real value of services like Foursquare has been the integration with Facebook and the ability to share the check-in details with the broader social network, so Facebook Places seems like a natural evolution of the concept.

Full Article; PCWorld

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