Will Facebook Places Erase Rivals from the Map?

Facebook's enormous membership gives it a clear advantage of critical mass over the competition in location-based services.

Facebook launched its Places service with a lot of fanfare on Wednesday. Once it rolls out, which is happening gradually, Places will let you use your mobile phone's GPS to "check in" when you visit movie theaters, restaurants, and other locations. If you're familiar with Foursqare and Gowalla, it's a lot like that.

Facebook offers one clear advantage over the competition: Critical mass. With more than 500 million users around the world, chances are your friends are on Facebook, and they're not on competing location-based services. The competition works around that problem by integrating with Facebook and Twitter, where your friends actually are. But Facebook has a direct line to your social and professional circle.

With Facebook playing the Places game, the competition is going to have to offer extra value, or they'll get stomped flat. What do they have to offer?

Yelp could be in pretty good shape from all this. Check-ins are a recent sideline for Yelp, their main offering is reviews of various locations.

Full article; PCWorld

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